The only choice for printing enterprises in the fa

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Changing with time: the only choice for printing enterprises in the face of changes

why is China's printing industry so complicated at present? This requires a clear understanding of the background of our times. A printing entrepreneur friend in Shenzhen asked me a question not long ago. The image of anti fluorine plastics is that some or all hydrogen is substituted by fluorine, which reflects the changes in the external environment of printing enterprises. He said: if printing enterprises are fish, where do we live? Poyang Lake, Yangtze River or sea? He further explained that in the past, rivers, lakes and seas were rich in water and grass, and the environment was comfortable, which could provide a good growth space for fish. But now Poyang Lake is suffering from a hundred year drought, and the water is about to dry up; The Yangtze River has been polluted more and more seriously in the rapid wave of industrialization, and the water quality is much worse than before; Only the sea has oil leakage and pollution, but the vast waters can provide a good living space for fish

this metaphor vividly illustrates a truth, that is, no matter what market field the printing enterprise is in, the external industrial environment is changing, so this is an era of change! On the whole, this change can be roughly summarized as the following four points

first, the turning cycle of printing production capacity from shortage, balance to surplus. At the early stage of reform and opening up, the printing industry, which was waiting for all kinds of waste to flourish, was seriously insufficient in production capacity, and it was difficult to meet the sudden burst of market demand of relevant industries, which became the starting point for the rapid development of the printing industry in the past 30 years. Around 2000, with the growth of the number of printing enterprises and the production of printing equipment, Jinan experimental machine factory taught everyone how to affirm the improvement of the efficiency of the experimental range of the spring experimental machine, and the supply-demand relationship of the printing industry gradually tended to balance. Since 2005, as more and more enterprises have completed the capital accumulation at the initial stage of development and joined the tide of technological transformation, the problem of local excess printing production capacity has begun to appear

second, the printing industry has transitioned from a high profit society to a low profit society. With the changes in the supply-demand relationship of printing, the average profit of the printing industry has also drawn a downward line from high to low. Before the mid-1990s, due to the lack of production capacity, the profit margin of printing enterprises could reach more than 50%, which was a real profiteering industry. However, with the increase of production capacity, the printing industry quickly transited from the profiteering industry to the low profit industry. At present, according to the statistics of the General Administration of publication, the average profit margin of the industry is about 7%, but the profit margin of a considerable number of printing enterprises is only 3% ~ 5%, and some enterprises have even fallen into the quagmire of loss

third, the economic crisis in the era of globalization has brought uncertain prospects. The international financial crisis that began in 2008 has had a huge impact on the global economy. Although the global economy once showed a recovery trend with the introduction of strong economic stimulus policies in various countries, recently, with the continuous deterioration of the European debt crisis and the challenge of high inflation to emerging economies, the global economy has once again fallen into uncertainty: the consumption demand of developed countries in the world continues to be depressed, The continuous tightening of domestic monetary policy makes SMEs face unprecedented financing pressure. These will directly or indirectly affect the development of the printing industry

fourth, the inflection point of demographic dividend is our biggest challenge. Since the reform and opening up, like many other industries, the most basic business model of the printing industry is based on rich and cheap labor resources. However, with the change of social environment and employment psychology, the inflection point of demographic dividend has come. The labor shortage and the rise of labor costs will become a normal state, which puts forward the requirements for the reconstruction of business models for various enterprises, including printing enterprises. If the pace of enterprise reform can not keep up with the requirements of the times, elimination and elimination will become an inevitable fate

in the face of changing times, the only choice for printing enterprises is to change according to the times, because there is no way to change the environment, only to change themselves. This actually puts forward the proposition of transformation and upgrading of the printing industry. For printing enterprises, in the face of numerous and complex changes, before determining the direction of transformation and upgrading, it is actually necessary to make a simple distinction between changes: which are temporary difficulties and which are irreversible changes, and focus on dealing with irreversible changes

as far as printing enterprises are concerned, orders, especially external orders, have shrunk due to the global economic crisis, silver "The acquisition of componeering has brought Altair expertise in composite materials and the financing difficulties caused by the tightening of esacomp, an industry proven composite software. Although it has brought great difficulties to the enterprise and may last for a period of time, these factors are reversible and cyclical. In the face of these problems, it is more necessary to adhere to them. In fact, the problem of rising raw material prices, which once caused many enterprises a headache, comes from In the second half of the year, there has been a relief

at present, printing enterprises need to pay more attention to those irreversible changes, such as the change in the competitive environment caused by the continuous introduction of high-end printing equipment and the doubling of production capacity; The declining trend of industry attractiveness caused by the change of young people's employment psychology; The emergence of new technologies leads to the trend of high-end, diversified and personalized customer demand; The influence of new media development on the long-term development of books, newspapers and periodicals printing. Because these factors cannot be reversed, they will directly affect the competitiveness and vitality of enterprises, and need to be given full attention

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